If you've ever watched a video by P. Diddy or Nas, you've seen Jacob&Co. the Jeweler's watches and chains (and maybe even Jacob Arabo himself).Jacob the Jeweler may be the king of bling for rap stars and high-end stylists, but his family-owned business still caters to noncelebrity clients.
Operating out of a "mine-inspired" storefront on the East Side, the townhouse space is packed with Jacobs signature five-time-zone watches. Gaudiness is in abundance (especially, no doubt, in the extensive VIP area), but classier pieces include simple diamond chains, earrings, and bracelets.



















